Mobil

After interviewing several franchise consulting organizations, The Franchise Consulting Group was retained to help Mobil convert their network of over 7000 service station dealers to franchisees. The assignment included a total review of Mobil’s retail business and expansion plans and then to provide our input and recommendations for how best to implement their conversion to franchising. 

Over a two year period, our consulting team helped develop new concepts, materials and methods to best achieve their franchising objectives. We additionally helped maximize revenue streams from both their Mobil franchisees and their convenience store business units, “On the Run”. 

The consulting services provided to this division of Mobil eventually led to their retaining us for additional consulting assignments with other divisions of Mobil to help them evaluate and achieve their marketing and franchise goals.