IBM

The Franchise Consulting Group was retained by IBM to evaluate the performance of their existing company owned and operated retail computer centers and most important, to assess the viability of franchising these units. 

After exhaustive analysis and evaluation of IBM’s objectives, corporate culture and strengths and weaknesses, we strongly advised against franchising. While franchising is often a most effective and profitable method of expansion, it is not always ideally suited for all companies. 

Our recommendations in this case helped a major company with a world renowned brand make a decision which we believe helped avoid a costly franchise marketing and expansion strategy which had little chance for success.