Marriott
At the time we were retained by Marriott, they were already a well known multi-branded organization involved in franchising. Like many other sophisticated and enlightened franchise clients of ours, they only wanted to be better.
Our assignment involved examination of all aspects, structure and operations of their franchise activities.
Our findings and recommendations included a comprehensive strategic report that allowed Marriott to implement changes and improvements which benefited both Marriott as a franchisor and all their franchisees and set the tone for the companies expanded growth into the 21st century.