Krispy Kreme

For many years Krispy Kreme was known and established in the southern part of the United States. They had a legion of steady customers that practically met “cult” status. We were retained by the company when they were first considering an aggressive expansion through franchising into other regions of the US. 

We worked with senior management to identify key franchise issues, develop strategies to achieve their objectives and outline all the essential elements of a professional franchise development program. 

Extensive management meetings and discussions and many interviews with long time existing franchisees, allowed us to understand their culture, uniqueness and resources. Krispy Kreme has been one of the true success stories in franchising.