Miracle Ear 

The name Miracle Ear did not exist when we were retained by this manufacturer of hearing aids. They distributed their products through a network of non-exclusive dealers. 

Our mission was to help them convert dealers to franchisees and in the process, their brand was changed from Dahlberg to Miracle Ear. We were involved in the strategies, planning and execution of the entire process. 

Our unique methods and expertise in interviewing dealers and franchisees allowed us to learn much about their perceptions, concerns and needs. This along with our detailed discussions and understanding of managements objectives and resources resulted in a most successful franchise conversion assignment.