Experiential Formats

Designing unique, memorable customer experiences.

The Use Case: A popular VR gaming company wants to expand via franchising but the high cost of a full build-out is a barrier for potential franchisees. They need a way to enter markets faster and at a lower cost.

How We Help: We design and pilot alternative, lower-cost "experiential formats," such as mall kiosks, pop-up locations in entertainment districts, and "store-within-a-store" concepts, allowing for rapid, capital-efficient market testing and expansion.